Cooking Oil Company in India

Cooking Oil Company in India INTRODUCTION ABOUT THE TOPIC Cooking oil is purified fat of plant origin, which is usually liquid at room temperature (Saturated oils such as coconut and palm are more solid at room temperature than other oils). Some of the many different kinds of edible vegetable oils include: olive oil, palm oil, soybean oil, canola oil, pumpkin seed oil, corn oil, sunflower oil, safflower oil, peanut oil, grape seed oil, sesame oil, argan oil and rice bran oil. Many other kinds of vegetable oils are also used for cooking. The generic term vegetable oil when used to label a cooking oil product refers to a blend of a variety of oils often based on palm, corn, soybean or sunflower oils. Oil can be flavored by immersing aromatic food stuffs such as fresh herbs, peppers, garlic and so forth in the oil for a period of time. However, care must be taken when storing flavored oils to prevent the growth of Clostridium botulinum (the bacteria that produces toxins that can lead tobotulism). Product Origin: India Description: Pandey Groups Ltd. (PGL), a Rs. 2700 crore company; is a joint venture between two global corporations. Somya Refined Soyabean Oil is light, odorless and healthy oil. Most importantly it contains OMG3 (Omega 3 fatty acids) an essential PUFA which needs to be supplemented from outside sources. Soyabean oil is the preferred oil of many a household across the world. Somya Refined Soyabean Oil, enriched with OMG3, gives you and your family Paanch Ka Aashirwad Company Name : Pandey Groups Limited Address : Gujarat, India Tel : 91- 9855021213 Fax : 91- 11-2201055 Website : http://www.pandeygroups.com The IMC Plan Situational Analysis: Past promotional Situation Somya Oil PLC is the holding company for a group of companies whose principal activities focus on Eidable oil supply in India. On July 15, 2005, the Company acquired Sona Ediable Company Limited and its subsidiaries. In October 2005, it disposed all interests in Making all types Of Ediable Oil. Product Situation (Quality,Packaging,Price,image,availability,Feature,Unique Selling point) Somya Edible Oil Exports In Consumer Packs Pandey groups Ltd, which is into trading and refining of edible oils, is now planning to supply consumer packs of ‘Somya edible oil in india upto 2010. At present, the company is supplying loose packs of edible oil to these countries and plans are afoot to increase export capacity of loose packs of edible oil from 2,000 metric tonnes to 5,000 metric tonnes as well this year.. Pandey Groups is also planning to increase its capacity to produce ‘Savarg vanaspati from 100 metric tonnes to 300 metric tonnes. After marking its presence with Somya refined oil in the northern, western and eastern markets, Pandey Groups is now planning to strongly focus on the southern market, specifically Karnataka, Andhra Pradesh and Tamil Nadu this year to widen its distribution reach.According to Pandey Groups Ltd general manager (marketing and sales) Sahil Sharma: â€Å"As part of the distribution strategy, we are now planning to expand our number of offices from 65 to 80. In addition, we will double the number of existing 1,800 distributors, three lakh retail outlets and 600 super stockists within a year. In the southern market, we have recently created 10 stockpoints (companys own branches) to spur more volumes of Fortune edible oil.† Besides, Pandey Groups is planning to foray into the speciality fat oil category which will be introduced in the Indian market in consumer packs under the umbrella brand name Somya this year. Audience Situation Paneer, pakoras and more 1. One of the ads, titled Railway station, is about an elderly couple making a train journey. The husband realises that his wife hasnt prepared the customary ‘pakoras for the journey this time. Forgetting the he was supposed to arrange for a taxi, he busies himself in preparing the pakoras when his wife offers to make them. The couple miss the train due to the delay, but share a mischievous moment on the platform when they gorge on the pakoras. 2. The second commercial is about a young man who lives away from home with a group of friends. He steps home after his day at work and reaches for some stale pizza; his sister calls him just then, asking what he is having for dinner. He cooks up a story, telling her hes having ‘muttar paneer just so that she doesnt feel bad about his eating habits away from home. His sister then reprimands him on why he didnt leave his dirty shoes out at the door, to which he turns around to see that his sister has actually brought him some home cooked food. A third film is on its way. Apart from the commercials, the campaign consists of a mix of press, hoardings and bus shelters. Radio is specifically to be used in Tamil Nadu. Of the total budget, Fortune has allotted about 15 per cent to outdoor, while 10 per cent and 5 per cent will go to press and radio respectively. A huge 70 per cent of the budget is directed to TV and electronic media. National and regional channels are being employed. Competitive Situation Pandey Groups is the leader in edible oil. But it now wants to carve out a bigger slice of the pie by focusing on sunflower oil, which accounts for a big chunk of the edible oil market, through its Somya brand. Competitive Analysis In competitive analysis I found that there is great competition in the existing players like Saffola oil, Sunflower oil, Fortune oil, Ginni Oil, Kings oil, and Raag oils. I have do something different to survive in this competition like: A strong Heart The Healthy Growth of your Children Controlling Diabetes Healthy Eyes Marketing segmentation:  · Somya has segmented its market on the basis of following: Demographic Income Occupation Geographic Tier 1 cities Tier 2 cities Psychographic Life style Personality Behavioural Value Benefit Sought So, this is a market segmentation of the Somya Oils that we give more importance to tier 1 cities that are metro cities. And we prefer the high level people and middle level people because this level of people are health conscious. Targeting Somya oil has targeted its market on the basis of the product that they are offering to the consumer. We are targeting: Upper class segment Upper end We are targeting to those consumer who are more concern of life style product. Our product is ore of upper mid class and premium segment, so we are targeting audience are those consumer,, who want Healthy Product which gives them fitness at reasonable price We are also targeting those consumers, who are more concern of safety and health issue. We are now going to shift over to mind mid or lower mid class segment and want to mass market their product. SWOT Analysis (S)trengths Demand of new technology. Manufacturing unit having good supply of raw material and Transportation System. â€Å"Gujarat.† Wide range of product to tap the consumer of middle class, upper class and high class. We think to launch our widest distribution network. Shifting to rural marketing. (W)eaknesses Our product are compared with our competitor like Fortune, Saffola etc. Similar product categories as compare to its close competitors like kings and Raag. (O)pportunities Shifting to rural market. Food oil market is growing very fast, so there is an opportunity for Somya to launch more new products. (T)hreats Price war. New entry in this segment. Positioning Strategy With the tagline â€Å"Paanch Ka Aashirwad † Somya positioning is to differentiate our product on the basis of technology which appealed to the consumer on the basis of health benefits. With this tag line its corporate philosophy to make to attract towards our product. Our positioning strategy are technological intelligent and futuristic. As we are in upper and premium segment, so we are featuring that their brand is young, vibrant and premium. We have differentiate our product using technology and health benefits. Competitive Analysis Market Share The market share and data show that Somya is not in the list because it is a new company in the electronic field. The target audiences for the other companies are very high as compare to Somya Product categories are more or less same. Close fight for the product is in the companies. Marketing Strategy The marketing objective of Somya, aims to focus on the premium segment of the market that fetches greater margin opposed to volumes. We want to capture 20% market share, by the end of 2011. We want 5% sales growth in each segment of our product. Corporate Strategy Somya corporate strategies is to more focus on innovation to attract more technology savvy consumer and the company is aspiring for keep innovating. Somya corporate strategy is to become a true global leader through fast growth and fast innovation. Somya has set its mid-term goal to rank among the top edible oil Company in the world. Somya would concentrate on staying ahead of the technology curve and develop products that deliver high value to consumers. The Marketing Background S. No. Key Considerations Questions 1. Product Descriptions Cooking oil 2. Market Assessment There are some global players in market like Fortune, Saffola, Ginni, Sunflower. 3. Source of Business We are coming from tiers 1 cities and tier 2 cities and rural areas. 4. Competitive Evaluation Somya offers freshness and technological strong 5. Marketing Objective Focus on Health innovation to attract consumers and the company is aspiring for keep innovating. 6. Marketing Communication Marketing Communication helps Somya to create a strong and positive brand attitude and influence consumer to do action in future. The Key Target Audience Worksheet Our sale and usage comes from metros urban and rural market. The marketing objectives required continue usage. Refers to Segmenting, Targeting and positioning analysis. Decision makers are the head of the family. Communication Objective To communicate the health plus objectives. To communicate that the brand is young, vibrant and premium. To hit the emotions of the Indian consumers by showing the warmth and affection. Brand Attitude Strategy:- Cooking Oil (Food) product is high involvement product, and consumers require information before purchasing the product. So, to influence the attitude of the consumers, Somya oil need to focus on the communication message, this is helpful to create a positive brand attitude. The communication objective of Somya Oil is to influence the target audience to do purchases. The Behaviour Sequence Model Decision Stages Consideration at each stage Need Arousal Information search Purchase usage Decision roles involved Category need Product awareness Purchase Facilitator Benefit of the product How is it likely to occur Brand awareness Product information - Timing of purchase - Competitive product information Offer discount Where purchase is likely to occur Company outlets, MBOS Budget As a team, Somya oil decided that we should go ahead and plan out the entire IMC campaign exactly how we wanted it to turn out, before we worried about any of the budget. This is referred to as a bottom-up budget, which means that we, the creative team have decided what we would need for the budget and have sent the budget for approval. Media Mix For the media mix of our products campaign we decided to do one television ad and one magazine ad. Because our product is an Cooking Oil we felt it would be more appropriate to reach our target audience through these means of advertising. Our television advertisement will be in the form of a thirty-second commercial. Showing the commercial at the prime time would help reach our ideal target audience. Our budget will allow about 2,50,000 for the pre-production, production, and post-production of our commercial advertisement. In order to buy advertising space, we allotted 150,000 per thirty-second spot. To achieve our communication objective, the commercial will air twice during each thirty-minute program on Sunday evenings for the duration of one month. The magazine advertisement we have chosen for our project will not be costing us nearly as much. Each of these magazines is a monthly publication. This helps reach our target audience because our customers must be housewives. Cost of TV Ad Prime Time: 6-11pm Channels: Top e.g., Geo, AAJ, PTV, Sony, Star Plus, Zee Tv etc. Cost in Prime Time: Rs. 70,000/min Cost in Off-peak time: Rs. 25,000-30,000/min Cost of Billboard Size: 2700 Sq. ft Skin: Rs. 54,000 Rent for 1 month in Cat-A1 area: 600,000-1,000,000 Cost of Hanging Hoardings Size: 5ft x 2 ft Cost: Rs. 150/hoarding Rent in Cat-A1: 1,350/week Cost of Poster Paper weight: 135 gram Size: 18inch x 23inch Quantity: 3000 @ Rs. 4.15/poster

The Effects of Global Warming Essay -- Environmental Global Climate Ch

The Effects of Global Warming Some of the most drastic effects of global warming contain: rising global temperatures which are expected to raise sea level and change precipitation and other local climate conditions. Changing regional climate could alter forests, crop yields, and water supplies. It also could possibly affect human health, animals, and many types of ecosystems. Deserts may expand into existing rangelands, and features of some of our National Parks may be permanently altered. Most of the United States is expected to warm, although sulfates may limit warming in some areas. Scientists currently are unable to determine which parts of the United States will become wetter or drier, but there is likely to be an overall trend toward increased precipitation and evaporation, more intense rainstorms, and drier soils. Unfortunately, many of the potentially most important impacts depend upon whether rainfall increases or decreases, which can not be reliably projected for specific areas. As mentioned above, global warming also has great effect on crops and weather conditions around the world. The northern hemisphere contains more land area than the southern hemisphere, and conversely, a lower percentage of the world's oceans. Since oceans absorb more heat than land areas, it is not surprising that most climate models predict faster heating over the northern hemisphere than the global average. In addition, models predict faster temperature increases at higher latitudes. If global warming trends continue, high temperatures everywhere in the US may reduce US agricultural productivity. Northern continental areas are projected to ... ... climate, the easier to spread diseases. In northwestern South Carolina, lower stream flows, lake levels and groundwater levels could effect the availability of water to industrial, municipal and recreational activities, thus affecting the agriculture because more and more groundwater would have to be used thus increasing the chance of saltwater getting into the ground water and so on†¦ so were pretty much screwed. South Carolina is unique in that it is dominated by an ecosystem that provides an important habitat for many endangered and threatened species, of which I will not get into because this is Chem.16 and not Bio.16, nevertheless, the rise of the sea-level under a changed climate could effect and threaten SC’s low lying coastal ecosystem and reduce and danger geography and wildlife habitats of South Carolina.

Balinese Trance Séance

The film â€Å"Balinese Trance Seance† centers on a medium named Jero Tapakan who has been a medium for 24 years. She became a medium after suffering a series of both physical and mental breakdowns and attributes her ability to contact sprits and deities to this. It appears that in Indonesia a person who can enter a trance and contact sprits and gods is a person held in high regard. The reason people of Bali utilize sprit a medium is because they may want information on how to perform a ritual properly so they do not suffer misfortune through supernatural means.They will also consult a medium before they build a home or on political disputes even for spiritual revenge from a vengeful spirit. For Jero to go into a Trance she begins by lighting an incenses and preparing holy water as well as offerings from the family members that are believed to carry the spiritual senescence of the person of whom they wish to speak to. However, it is explained that it is unknown what deity or s prit will come forth to communicate with the family. Before the Jero begins her clients do not consult with her and she is not giving any prior knowledge of the person or gods/goddess the family wishes to communicate with.To put her self in a trance she will cant and pray to the gods to grant her the ability to contact the sprits she, will also purify her self and all object offered with holy water. Jero prays to the gods of the sky, sea and the earth. Once in a trance Jero brought forth a deity that was angry that the family had not performed a ritual correctly and wished the family to have a public cremation to appease the god. When Jero was in her second trance it was explained that the ritual was for the grandson who had passed away off a disease and being that the doctors could not save him the family had suspected witchcraft.During the second trance another deity came forth an instructed the family to make offerings at the main home and by doing this all there sins will be red eemed. After this the family once again asked Jero to go into a trance to contact the sprit of they dead son and she did. This time the sprit of the boy come forth an explained to the family that it was a female member of the family that was the cause of his death. He stated that he was â€Å"pierced through the heart†.The boy went on to question the family as to why his mother was not present and the father explained that she was spiritually unclean and could not attend the ritual. The boy orders the family to make offering to brama, swiwa and wishna to help with his cremation. He also asked he father for permission to make the female responsible for his death sick but only if the father wished it. At the conclusion of the ritual the family plays the recording back for further explanation from Jero and the money and offerings are returned to the family and Jero only takes a small tip and food for her services.When Jero is shown herself on film she explains that once the spri ts enter her she blacks out and does not remember what is said she explains that she feels still and in a daze while in trance. She continues to explain that it is hard for her to get into the first trance but very easy to enter the state after this. I found this film very interesting because you see that although Jero makes a her living in this way she does not charge the family large amounts of money and gives them peace of mind and happiness in return.

The Roundup Ready Solution Is An Important Legume Crop

Introduction The Glycine max (L.) Merr soybean is an important legume crop (Zhang et. al. 2013). Soybeans are used to produce oils, proteins (Zhang et. al., 2013), and soymeal (Cherubin, 2008). Soybean oil is largely produced and consumed globally (Cherubin, 2008). Soymeal provides 70% of an animal’s protein (Cherubin, 2008). Canada is a top producer of soybeans worldwide (Cherubin, 2008). The Roundup Ready (R.R.) gene is often incorporated into the soybean seeds (Villela et. al., 2014) and is sold by licensed seed companies such as Monsanto, Pioneer, and Novartis (Bullock et. al., 2004). The Roundup Ready solution is a glyphosate compound, which is a low cost yet effective herbicide (Bullock et. al., 2004). The R.R. gene is incorporated†¦show more content†¦The objective of this study was to determine the level of the Roundup Ready gene in a sample of soybean plants and determine the efficacy of an Agdia strip test as measured by the frequency of false positives and false negatives of the test in comparison to the reaction of plants to the herbicide glyphosate. Methods and Materials In this experiment, Glycine max (L.) Merr soybeans were used. 40 of these soybeans were provided for the experiment. Each student was assigned a specific soybean plant to use. A small leaf would be torn from the stem of the soybean. This leaf was then weighed using a top loading balance. The leaf was to weigh approximately 0.12 to 0.16 grams. Gloves were worn when handling the extraction bag. The top of the bag was cut using scissors, and the leaf was then placed between two layers of mesh in the bag. The bag was then temporarily sealed to do the extraction. Students used the blunt end of a pen to rub the leaf in order to mix the contents. The extraction then sat for 30 seconds minimum, then an Agdia ImmunoStrip was provided to test the solution. The ImmunoStrip was inserted into the contents by no more than 0.5 centimeters. The ImmunoStrip was held still in the bag for 3 to 5 minutes, or until the ImmunoStrip appeared complete. A single test stripe will appear first to indicate that the ImmunoStrip is working. A second control stripe