PROJECT ANALYSIS Essay Example | Topics and Well Written Essays - 1000 words

PROJECT ANALYSIS - Essay Example The CRM is a significant business management tool employed in the contemporary business environment for enabling organisations to achieve their business goals effectively. The case study involves Warnaco Group Company, which is a women’s clothing industry whose team is charged with installation of a new CRM system at the marketing department level of the company. Information-gathering Techniques and Design Methods Most of the technical staff members understand the significant of collecting information from clients, users, employees, stakeholders and many others as the fundamental part of their job. Most of them employ both qualitative and quantitative research design methods for data collection in order to obtain their intended project goals effectively. The there are various ways or techniques of gathering information and the most common methods employed includes surveys, focused groups, interviews, questionnaires and literature searches. However, these methods depend on what the technical staff in the Warnaco Group Company demand; thus defining the information they need through designing effective methods will enable them to retrieve information successfully. Gathering information is one of the first crucial aspect for technical officers and many technical staff members attempt to muddle their way by employing a poorly planned information gathering technique in project process. Myers and Avison (2002) argue that well planned methodologies and implementation of effective techniques in data collection process is vital. Questionnaires/Surveys The technical team in the Warnaco Group Company will employ surveys and questionnaires in gathering information before the installation of CRM software system in an organisation. These techniques are significant because they will enable the technical team to reach a large audience across the departments. Employing specific questions can enable project designers to get a clear data set than surveys because surveys ten d to produce a low response than questionnaires, which can produce a higher response. However, the technical team or project design team can increase survey response and this is through ensuring that the survey questions focuses only on the concept of CRM system. According to Marczyk, DeMatteo and Festinger (2005), the use of questionnaires and survey designs will enable one to design a project effectively because it tells what people wants. Knowing what people wants can be the key factor for the success of any project being implemented. Many companies measure the attitude of employees and customers; thus the best way to gather or find information about them is to design survey or conduct interviews. Focused Groups The technical staff members of the project can employ focused group discussion or group interview and this is vital because it can enable them to gather adequate information about the project. Focused groups are effective especially in case the interviewer want to create a dialogue about the project program. This can enable respondents to interact freely with the project designers; thus gathering significant information about the project. The use of focused group is vital because this technique is mostly employed in testing new approaches such as discovering stakeholders concern towards the installation of the CRM software in the Warnaco Group Company. A group of stakeholders of the company can meet in a discussion or conference room whereby the trained moderator will train